A This community service project aims to redesign the development strategy of Aniza Collection, a micro, small, and medium enterprise (MSME) located in Klojen District, Malang City, by organizing it within the Business Model Canvas framework so that its business model becomes more structured and practically applicable. Aniza Collection demonstrates clear strengths in raw material quality, product craftsmanship, functional design, and a well-recognized business identity. However, in the post-pandemic period, the business continues to face challenges in digital marketing, operations, and financial management. This project employed a descriptive qualitative approach using a case study design. Data were collected through observation, semi-structured interviews, and documentation, and were subsequently analyzed by mapping the findings onto the nine elements of the Business Model Canvas, based on internal factors, external factors, and strategic alternatives identified in the source article. The analysis indicates that Aniza Collection’s primary strengths lie in its value proposition and key resources, particularly its product uniqueness and business reputation. Its main weaknesses are found in channels, customer relationships, and financial governance, as reflected in underutilized social media, the absence of a product catalog, predominantly offline sales, manual production processes, and the mixing of business and personal finances. Development priorities should therefore focus on activating digital channels, strengthening branding and product cataloging, and improving financial and operational systems so that business growth becomes more focused, measurable, and sustainable. This approach helps MSME owners set priorities for gradual change, enabling more accurate and consistent business decision-making.